Digital Marketing trends to look out for in 2017

digital_trends_2017As we approach the end of the year its time to look ahead at what trends will influence digital marketing in 2017.

Here’s a quick round up from fellow experts.

Digital marketing trends 2017

Digital marketing is a moving target. Platforms change and evolve. New algorithms are launched, tweaked, and improved. Some features are discontinued, new ones are developed.

The Smart Insights team predict a series of key trends in digital marketing, ecommerce and web design for 2017. Check them out here:


B2B digital marketing trends for 2017: Finally catching up with B2C?

In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.

Click the link to find out more.


8 predictions for digital marketing in 2017

The digital marketing industry will grow and mature in 2017 – with more programmatic, data, complexity and ROI pressure.

See more from the Information Age team.


7 Online Marketing Trends That Will Dominate 2017

It’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly.

So you have some top tips to get you started for 2017.

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The Secret to effective Pop-Ups

pop_upSome key statistics on pop-ups

  • Pop-ups can double your subscription rate
  • increased their sales by 162%, subscriptions by 86 % thanks to pop-ups
  • Visual Website Optimizer upped sign-ups by 50% with a pop-up form on the siteE

At the same time…

  • 70% of Americans say they get annoyed by irrelevant pop-up ads
  • The #1 reason why people would block a site is annoying ads
  • There are 2,000+ threads in the eBay community dedicated to annoying pop-ups


So, are pop-ups a curse or a blessing? How do you find the happy medium that increases sales without putting off customers?

This weeks blog post explores the subject in a little more detail:


Why Every Business Should Use Pop Ups to Drive Engagement and Conversions

Whether you are looking to drive your visitors to subscribe to your mailing list or to purchase by providing promo codes. Both are actions where pop ups provide the most effective way to accomplish this customer action.

Find out how pop ups can drive engagement and conversions

The 7 Habits of Highly Effective Overlays

When done right, marketing overlays are a great way to engage your visitors, drive sales, build massive email subscriber lists, and generate scores of new sales leads.


Best Pop Up Examples

See some awesome examples of simple and to the point pop ups that just work. You’ll also see how creative entrepreneurs and business owners are using pop ups to grow their email lists!

So to summarise, it’s vital to make pop ups relevant, unobtrusive and most importantly with a straightforward way to close them if one wishes to do so.

It is also important to monitor and measure the effects of your pop up and react accordingly.

Take the advice from our fellow experts and you could see pop ups significantly increasing your email subscriber list.

Discover how arpReach can help manage your email subscriber list by clicking the link below.

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Customer service in a digital age

customer serviceA recent survey said 70% of buying experiences are based on how the customers feel they are being treated


We all know that customer service is one of the keys to a successful business. But in the digital age how do you make your customer feel that personal support whilst keeping your costs down?

This latest blog post discovers ways to effectively deliver great service to customers with high expectations.

How to create on-demand experiences for today’s highly demanding consumers

Customers in today’s on-demand world have become accustomed to getting what they want, when they want. Any brand that cannot live up to these demands faces criticism for failing to offer a seamless customer experience.


6 Tips to Improve Customer Service in Digital Age

We are living in the digital era and every day more and more technologies appear on the market. Consumers get used to those technologies and when it comes to customer experience expect modern approach from businesses.

This post includes a great infographic with 6 steps to help improve your customer service !


Successfully tackling customer service in the digital age

In the digital age, customer service is exponentially more challenging than it’s ever been. However, by learning to utilize technology – instead of letting it lead to your demise – you can actually enhance your company’s customer service like never before.


The Value of Customer Self-service in the Digital Age

Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company. The most common types of customer self-service include FAQs, knowledge base and online discussion forums.

Do these effectively and you will have a happy customer and a more profitable, effective business. Find out more here:


In summary good customer service is about being accessible, honest and efficient.

It is also good customer service to preempt any issues or queries before they happen.

This is where having a considered email strategy can support your customer service quest.

For example create your FAQs online but also signpost them within your email correspondence.

Or send out a broadcast to update customers in any delays or delivery issues.

There are a whole host of ways in which to use your email communication to support your customer journey.

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How to create a marketing strategy for your mobile app

mobile_appsMobile apps can be a brilliant way to promote your business, generate leads and create sales.


But cracking the mobile app market requires some additional effort and resources to get your app noticed among the millions already available.


Today’s blog post takes you from why you need a mobile app, to how to create a marketing strategy, as well as some top tips on some of the pitfalls to avoid.


Why every Business must integrate Mobile apps into their Marketing Strategy

Many businesses think that mobile apps are only for big businesses and that smaller businesses have neither resources, not capabilities to develop an app for business.

This may have been the case in the past but in the last few years, the tide is turning and apps can be relevant to any size business.


3 Essentials for Marketing Your Mobile App

Your app won’t succeed without good marketing to back it up.

The keyword here is “good”. So, here are three pre-requisites of an effective marketing strategy:


The iOS App Marketing Strategy Guide

This post includes everything we know about launching and marketing an iPad or iPhone app. Some top tips in here so well worth a read !


11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

As the number of apps in the market skyrocket, the challenges for app marketers continue to grow. Having an app marketing plan in place now is crucial to the success of every app.

Here’s a list of 11 pitfalls to avoid during your app’s pre- and post-launch phases that will help improve your chances of success.


Once you have generated and captured those awesome leads and sales your next strategy should be to follow up contacts through email.

That’s where the market leading email solution arpReach can help. With No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable !

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Top Tips on email segmentation

email_segmentationIt is reported that email is almost 40% more effective than Facebook and Twitter for acquiring new customers. After all Twitter still emails you when you gain a new follower !


According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.


So segmenting your email-marketing lists can help you get better open and click rates and by targeting your campaigns to those customers meaning your content becomes more relevant and in turn more responsive.


But how do you go about segmenting your data? This collation of articles provides top hints and tips suited to businesses large and small.


The Most Overlooked Email Marketing Strategy: Segmentation

Email marketers often don’t focus on the one thing that always helps to increase conversions: segmentation.

Fortunately, segmentation isn’t hard to achieve. Here are three approaches you can take to better segment your list, from the simple to the more complex.


30 Ways to Slice Your Email Database for Better Email List Segmentation

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns, from geography and industry to content format and topic. The more information you collect about your email recipients, the more opportunities you have to tailor your emails.

How to Segment Email Lists for More Opens, Click-Throughs and Conversions

What makes email marketing so powerful? Some say that the secret sauce is list segmentation—the practice of dividing your email list into groups based on characteristics like interests and demographics.

In this guide you’ll learn what email list segmentation is, when you should do it, and how you can put it into action to power up your email marketing.


Email segmentation and targeting options

Learn 6 layered targeting options used by online retailers that can be applied to any business.


Now that you have learnt more ways to plan and analyze your data you need to put this into action.

arpReach is market leading in segmentation and puts customer attributes at the centre the of its contact database. This means that segmenting and automating your email marketing becomes seamless and more effective.

Discover how it can help your business grow by clicking the link below

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Do you need a digital marketing strategy ?

digital_marketingA recent report by, shows that 50% of marketers have active digital marketing programs, but no defined strategy at all.

This is a remarkably high figure, but does this mean that one isn’t need ?

Check out our latest collection of articles and decide for yourself.

5 Reasons Why You Should Have a Digital Marketing Strategy

Here are 5 reasons why Dave Chaffey of thinks you do.

10 reasons you need a digital marketing strategy

Where do you start if you want to develop a digital marketing strategy?

The good news is that it doesn’t need to be a huge report, a strategy can best be summarised in two or three sides of A4, see how you can get yours started here:

Why your Business Needs a Digital Marketing Strategy in 2016

Digital Marketing Strategies are essential for any business, no matter the size. 2016 will see plenty of changes in the digital atmosphere and you need to have a strategy that can keep up with it.

Planning a Digital Marketing Campaign

The goal of this post is to give those of you who are tasked with producing a coherent plan a tried and tested working structure for doing so. Well worth a read !

The above article gives you some insight into why you need to create that all important digital marketing strategy as well as offering some top advice on how to get started.

One of the key elements of any strategy is to consider first how you are going to measure your activity.

arpReach gives you the ability to track, measure and respond to all your email marketing giving you valuable information to feedback in to your digital marketing plan.

To find out more ways in which arpReach can support your business click the link the below:

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Is the 4 Marketing Ps still relevant in a Digital Marketing Era ?



So lets start with the basics, what are the 4 Ps ?

The 4 P’s is a term that describes the marketing mix to combine, capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. Or more simply put:


  • Product
  • Place
  • Price
  • Promotion

Our first article, from Purely Branded, gives a little more detail on what the 4 Ps are:


Now that you have a handle on the 4 Ps, did you know about the 7 Ps ?

The 7Ps model is a marketing model that modifies the 4Ps and is generally used in the service industries.

Here it is explained in a little more detail:


So now that we know what this all means how is this applied in the digital age?

Michelle Schenker explains how to apply this basic theory to your digital marketing strategy.


In summary the principle of the 4 Ps is still relevant but equally has the potential to be evolved. This recent article from CAM foundation explains why:


Once you have you marketing mix right you will start to see the effects of this in an increase in your leads and sales.

Before this happens it is important to consider how you will manage your database and keep in touch with your new contacts.

arpReach is market leading in segmentation and puts customer attributes at the center the of its contact database. This means that segmenting and the automating your email marketing becomes seamless and more effective.

Discover how it will help your business grow by clicking the link below.

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