How to create a marketing strategy for your mobile app

mobile_appsMobile apps can be a brilliant way to promote your business, generate leads and create sales.


But cracking the mobile app market requires some additional effort and resources to get your app noticed among the millions already available.


Today’s blog post takes you from why you need a mobile app, to how to create a marketing strategy, as well as some top tips on some of the pitfalls to avoid.


Why every Business must integrate Mobile apps into their Marketing Strategy

Many businesses think that mobile apps are only for big businesses and that smaller businesses have neither resources, not capabilities to develop an app for business.

This may have been the case in the past but in the last few years, the tide is turning and apps can be relevant to any size business.


3 Essentials for Marketing Your Mobile App

Your app won’t succeed without good marketing to back it up.

The keyword here is “good”. So, here are three pre-requisites of an effective marketing strategy:


The iOS App Marketing Strategy Guide

This post includes everything we know about launching and marketing an iPad or iPhone app. Some top tips in here so well worth a read !


11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

As the number of apps in the market skyrocket, the challenges for app marketers continue to grow. Having an app marketing plan in place now is crucial to the success of every app.

Here’s a list of 11 pitfalls to avoid during your app’s pre- and post-launch phases that will help improve your chances of success.


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