Customer service in a digital age

customer serviceA recent survey said 70% of buying experiences are based on how the customers feel they are being treated


We all know that customer service is one of the keys to a successful business. But in the digital age how do you make your customer feel that personal support whilst keeping your costs down?

This latest blog post discovers ways to effectively deliver great service to customers with high expectations.

How to create on-demand experiences for today’s highly demanding consumers

Customers in today’s on-demand world have become accustomed to getting what they want, when they want. Any brand that cannot live up to these demands faces criticism for failing to offer a seamless customer experience.


6 Tips to Improve Customer Service in Digital Age

We are living in the digital era and every day more and more technologies appear on the market. Consumers get used to those technologies and when it comes to customer experience expect modern approach from businesses.

This post includes a great infographic with 6 steps to help improve your customer service !


Successfully tackling customer service in the digital age

In the digital age, customer service is exponentially more challenging than it’s ever been. However, by learning to utilize technology – instead of letting it lead to your demise – you can actually enhance your company’s customer service like never before.


The Value of Customer Self-service in the Digital Age

Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company. The most common types of customer self-service include FAQs, knowledge base and online discussion forums.

Do these effectively and you will have a happy customer and a more profitable, effective business. Find out more here:


In summary good customer service is about being accessible, honest and efficient.

It is also good customer service to preempt any issues or queries before they happen.

This is where having a considered email strategy can support your customer service quest.

For example create your FAQs online but also signpost them within your email correspondence.

Or send out a broadcast to update customers in any delays or delivery issues.

There are a whole host of ways in which to use your email communication to support your customer journey.

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