Is the 4 Marketing Ps still relevant in a Digital Marketing Era ?



So lets start with the basics, what are the 4 Ps ?

The 4 P’s is a term that describes the marketing mix to combine, capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. Or more simply put:


  • Product
  • Place
  • Price
  • Promotion

Our first article, from Purely Branded, gives a little more detail on what the 4 Ps are:


Now that you have a handle on the 4 Ps, did you know about the 7 Ps ?

The 7Ps model is a marketing model that modifies the 4Ps and is generally used in the service industries.

Here it is explained in a little more detail:


So now that we know what this all means how is this applied in the digital age?

Michelle Schenker explains how to apply this basic theory to your digital marketing strategy.


In summary the principle of the 4 Ps is still relevant but equally has the potential to be evolved. This recent article from CAM foundation explains why:


Once you have you marketing mix right you will start to see the effects of this in an increase in your leads and sales.

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