Do you need a digital marketing strategy ?

digital_marketingA recent report by Smartinsights.com, shows that 50% of marketers have active digital marketing programs, but no defined strategy at all.

This is a remarkably high figure, but does this mean that one isn’t need ?

Check out our latest collection of articles and decide for yourself.

5 Reasons Why You Should Have a Digital Marketing Strategy

Here are 5 reasons why Dave Chaffey of jeffbullas.com thinks you do.

http://www.jeffbullas.com/2015/01/29/5-reasons-why-you-should-have-a-digital-marketing-strategy/

10 reasons you need a digital marketing strategy

Where do you start if you want to develop a digital marketing strategy?

The good news is that it doesn’t need to be a huge report, a strategy can best be summarised in two or three sides of A4, see how you can get yours started here:

http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

Why your Business Needs a Digital Marketing Strategy in 2016

Digital Marketing Strategies are essential for any business, no matter the size. 2016 will see plenty of changes in the digital atmosphere and you need to have a strategy that can keep up with it.

http://www.emarkable.ie/blog/2015/11/2016-digital-marketing-plan/

Planning a Digital Marketing Campaign

The goal of this post is to give those of you who are tasked with producing a coherent plan a tried and tested working structure for doing so. Well worth a read !

https://digitalmarketinginstitute.com/blog/planning-a-digital-marketing-campaign

The above article gives you some insight into why you need to create that all important digital marketing strategy as well as offering some top advice on how to get started.

One of the key elements of any strategy is to consider first how you are going to measure your activity.


arpReach gives you the ability to track, measure and respond to all your email marketing giving you valuable information to feedback in to your digital marketing plan.

To find out more ways in which arpReach can support your business click the link the below:

Buy arpReach

Share this with others ...Share on Google+Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Reddit

Leave a Comment