This year, Experian-IMRG expects online sales during the 24-hour period to surpass £1bn for the first time in UK history.
The Centre for Retail Research estimates online spending on Black Friday to be closer to £966m, with total Black Friday sales reaching £1.39bn and shopping over the entire weekend nearing £3.5bn.
In the US, it is predicted that e-commerce sales on Black Friday will reach $2.7 billion this year, up 12.5% from $2.4 billion last year.
But with so many consumers looking for a bargain and so many businesses fighting for a sale how do you get noticed?
The answer is if you haven’t done so already then start your marketing campaign NOW!
With predicted spend hitting an all time high this is a valuable opportunity to get early pre Xmas sales in.
You need to be the brand/business that first comes to mind when consumers hit their devices at 12:01am Friday 27th November!
Make sure that your content is enticing but not a full giveaway, after all you want the consumer to come back to your site on the day to make their purchase.
So what are you waiting for? Start sending your email sequences out offering a taster of what they can expect on the day.
arpReach is ideally suited to handle scheduled email sequences, so plan your strategy, segment your data, set up the content, schedule and off you go !
For more info head over to www.arpreach.com