How to make video work for your business – from fellow global experts!

How to make video work for your business

  • Social video generates 1200% more shares than text and images combined.
  • Companies using video enjoy 41% more web traffic from search than non-users.
  • Businesses using video grow company revenue 49% faster year on year then organizations without video.
  • Video drives 157% increase in organic traffic from search engines.
  • 4 x as many consumers would rather watch a video about a product than read about it.


We all know that video is vital for customer interaction as will as Search engine optimization. But with 62% of consumers more likely to have a negative perception of a brand that publishes a poor quality video, it is also vital to get it right !

We have collated some great tips and advice from fellow global experts to help you make the most of this essential marketing tool.


The Quick-and-Simple Guide to Getting Started With Video Content Marketing

Making your video stand out, increasing engagement and finding ways to add value is a mammoth task, Matt Aunger takes you through the process in a simple step by step guide


Why online video is the future of content marketing

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.

Chris Trimble from the Guardian advises on why video is an essential part of your content marketing.


TubeBuddy: Is it Really a YouTubers New Best Friend?

When you think about the fact that over 300 hours of video are being uploaded to YouTube (some reports say 400) every minute of the day than you might think your little YouTube channel doesn’t stand a chance.

Lleane Smith shows you how to optimize your YouTube channel


Top 7 Video Takeaways from Social Media Marketing World

Want 7 Top Tips on how to make the most of your video online?

Owen Hemsath shows us how


Let Customers Get to Know You With Video

Video lets you do more than just share information about a product: you can immerse viewers in an inspiring narrative about how your business came to be, and its potential. Video is the most efficient way to form a large-scale human connection — you get to make eye contact and speak face-to-face.

Walter Chen talks us though how to use this to your advantage in his blog post ‘Let Customers Get to Know You With Video’

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