Branding – what does it mean and how can it help your business?

BrandingBranding is all about perception. It’s about how an audience perceives your product or service. Does your brand feel personal, trustworthy, affordable or even expensive? These are important attributes to identify as these are the brand elements that an individual will relate to.

If you are a startup and have yet to think of a company name or brand identity then this is the perfect time to read on.

If you are already an established brand then we also have some top tips to building your brand.

Starting with the basics….

The Basics of Branding

John Williams tells us what this critical business term means and what you can do to establish one for your company.

Branding and marketing: what’s the difference?

Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, but in different ways.

Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it’s the stuff that feels intangible. But it’s that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other.

So to help you rein in what many marketers consider more of an art and less of a science, Carly Stec has broken down seven essential components of a comprehensive brand strategy that will help keep your company around for ages.

6 Brand Strategies Most CMOs Fail To Execute

Whether you are a Fortune 500 company, business owner or entrepreneur, here are six brand strategies that all marketers and business owners must not ignore

Ten ways to build a brand for your small business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzg of agency Mystery explains how to develop your own brand identity

20 Actionable Tips to Build a Winning Visual Brand Identity

How do you stand apart from your competitors visually? How do you develop a brand identity that tells a consistent, coherent story without saying a word?

This article by Jacqueline Thomas gives us 20 actionable tips to get started on today!


So you now know how to make your brand stand out from the competition. The next step is to get to work on promoting it through every channel available, starting with your email database.

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