arpReach Team

“Desktop represents 19% of all email opens, webmail 26% and mobile 55%”

Litmus Email Analytics (March 2016)

With stats like these it makes sense that email marketers need to get up to speed on how to improve their mobile marketing strategy.

So this week will have pulled together mobile marketing, tips, tricks and stats from fellow experts to get you started.

Top 5 tips to rock your 2016 mobile marketing strategy

Your customers are never more than three feet from their mobile devices. That’s an amazing power that you can leverage.

Check out these 5 TOP TIPS to help you with your 2016 mobile marketing strategy.

http://venturebeat.com/2016/03/01/top-5-tips-to-rock-your-2016-mobile-marketing-strategy-webinar/

Mobile Marketing Tips for 2016

In 2016, consumers are using their phones for everything. In fact mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time.

If you don’t know where to start then check out this article from Amanda Willigmann who goes through the steps to take to help you execute the perfect mobile marketing strategy.

http://www.business2community.com/mobile-apps/mobile-marketing-tips-2016-01464617

Three tips to improve your mobile marketing

Whilst we all realise the importance of mobile, many of us have yet to catch up with consumer expectations, or realise how SEO and mobile work together.

Mike O’Brien gives us 3 TOP TIPS to improving your mobile marketing.

https://searchenginewatch.com/2016/05/26/three-tips-to-improve-your-mobile-marketing-from-nick-wilsdon-vodafone/

The ultimate mobile email statistics overview

Smartphones and tablets represent a massive part of all email interactions and revenue. But just how big is this market? Jordie van Rijn has compiled a list of regularly updates stats to give you a fascinating insight into the current state of mobile email usage.

http://www.emailmonday.com/mobile-email-usage-statistics

How Important Is A Mobile-Optimized Email Newsletter?

If you’re tackling your own email design, it’s important to understand which elements you need to ensure that your email is mobile-friendly.

Jayson DeMers give us 7 elements well worth checking!

http://www.forbes.com/sites/jaysondemers/2015/04/08/how-important-is-a-mobile-optimized-email-newsletter

Now that you know the importance of mobile marketing and how your email strategy can be integrated, you will now need to consider your automated email delivery solution.

That’s where the market leading email solution arpReach can help. With No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable !

Discover how it will help your business grow at http://arpreach.com/features

This week we wanted to dedicate some time to showing you some of the best email examples from around the globe.

Looking at design, layout, CTAs and content. Our fellow experts show us their favourite email examples and why they love them!

12 of the Best Email Marketing Examples You’ve Ever Seen (And Why They’re Great)

It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content.

Lindsay Kolowich picks out 12 of her favourites.

http://blog.hubspot.com/marketing/email-marketing-examples-list

9 types of Email Marketing to engage B2B audiences

Steven Macdonald shares his advice on how to engage successfully with your audience including 9 B2B email marketing examples to set you on the route to success.

http://www.smartinsights.com/b2b-digital-marketing/b2b-email-marketing/9-b2b-email-marketing-examples/

8 B2B email marketing examples that deserve a trophy

McKenzie Van Meter has collated 8 examples that prove B2B emails don’t have to be underwhelming, ugly, or forgettable. Well worth checking out.

http://content.myemma.com/h/i/264790470-8-b2b-email-marketing-examples-that-deserve-a-trophy/164110

7 Ecommerce Email Campaigns You Should Steal Today

Mark Macdonald has assembled seven high-impact ecommerce email examples that you can take inspiration from and put to use in your business today !

https://www.shopify.co.uk/blog/14107733-7-ecommerce-email-campaigns-you-should-steal-today

Inspiring Examples for Successful E-mail Marketing Campaigns

Outbrain give us some great examples of email marketing campaigns that you can utilise, turning your stale email marketing campaign into a refreshed, modern, and highly successful conversion tool.

http://www.outbrain.com/blog/2014/09/inspiring-examples-for-successful-e-mail-marketing-campaigns.html

Now fully armed with great email creatives and awesome content your next steps are to plan and automate your email sequence. That’s where the market leading email solution arpReach can help. With No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable !

Discover how it will help your business grow at http://arpreach.com/features

Last week we covered getting your email opened, but to maximize email as a marketing channel the next aim must be to get your email shared.

The following offers a wealth of knowledge all collated in one place to help you to improve your email marketing strategy.

5 Secrets To Getting Subscribers To Forward Your Emails

How do you get people to share your brand’s messages with others? Columnist Chad White offers these key tactics for encouraging your subscribers to forward your emails.

http://marketingland.com/5-secrets-getting-subscribers-forward-emails-134445

Want People to Forward Your Emails? Try These 4 Data-Backed Tips

When most people think about a successful email, they just think about deliverability, opens, and clicks. But a truly engaging email should do more than that it should compel subscribers to share the message with others.

Lauren Smith offers some great advise on how to make this happen.

http://blog.hubspot.com/marketing/why-people-forward-emails-data

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails.

http://www.dmnews.com/email-marketing/how-to-make-your-emails-go-viral/article/422129/

Now that you have all this valuable information absorbed it’s a great time to consider how you manage the delivery of your email marketing strategy.

That’s where arpReach can help grow your business. Offering both auto-responder and broadcast services with No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable!

Discover how here: http://arpreach.com/features

So you have spent time gathering your leads and planning your segmentation strategy. Now you need to get that email delivered and, more importantly opened !

This week we have gathered articles that offer some great tips from killer subject lines to awesome content.

Well worth grabbing a cuppa and taking 5 minutes to read this valuable advice.

9 Simple Ways To Get People To Open Your Email

As a small business how can you stand out and ensure that your emails get read? These 9 tips by Barry Moltz offers top advice on boosting your open rates.

https://www.americanexpress.com/us/small-business/openforum/articles/9-simple-ways-to-get-people-to-open-your-email/

13 Ways to Get Your Emails Noticed and Opened

Marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell.

13 tactics you can use to craft emails that your target market will want to open and read.

https://www.entrepreneur.com/article/235122

5 Ways to Get More People to Read Your Emails

There are dozens of reasons for emails to go unread. Your customers are busy, and their inboxes may be inundated with messages. From company memos to promotional emails, we all know how emails can pile up.

So, how do you get your customers to read your emails?

The following article is a list of five easy-to-do tips to increase your “email readability.”

http://www.verticalresponse.com/blog/5-ways-to-get-more-people-to-read-your-emails/

37 Tips for Writing Emails that Get Opened, Read, and Clicked

So, when you’re emailing your list, what do you do? Do you write as if you’re addressing a huge, faceless crowd of people? Do you write just like a massive corporate marketing department would?

If you want your subscribers to look forward to your emails, then read these 37 tips to make that happen !

http://www.copyblogger.com/37-email-marketing-tips/

The 5 Things Your Emails Need To Include To Get People To Read And Respond

A massive 55% of all email users admit that they don’t open and read messages regularly—whether business or personal.

So getting your email read becomes a little more challenging. Here’s 5 top tips to help you win the battle !

http://www.fastcompany.com/3045439/work-smart/the-5-things-your-emails-need-to-include-to-get-people-to-read-and-respond

Now you know how to create killer content your next step should be to plan and automate your email sequence.

arpReach is a market leading email solution with No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable !

Discover how it will help your business grow at http://arpreach.com/features

This week we are featuring advice from fellow digital marketing experts on understanding paid advertising and how to make it more profitable.

We start with the basics of what PPC is and understanding its many terms.

We then look at strategies to improve lead quality and how your approach should change across different audiences.

Finally, some up-to-date industry info on Google Adwords changes that could effect your advertising.

So let’s dive in and start with the basics…

What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

If you already know that you want to use PPC to market your business, but aren’t sure where to start, then give this post a read !

http://www.wordstream.com/ppc

A Glossary of Pay Per Click Terms

Understanding pay per click terminology can help you know what you’re paying for and what you’re getting in the PPC world, Peter Kent talks us through all the terms that you need to know.

http://www.dummies.com/how-to/content/a-glossary-of-pay-per-click-terms.html

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Andy Beohar provides nine proven strategies to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.

http://blog.hubspot.com/marketing/9-strategies-to-improve-lead-quality-b2b-ppc-campaigns

How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads. A useful insight that could make your paid advertising more effective!

http://searchengineland.com/ppc-data-new-vs-existing-customers-sheds-light-user-behavior-optimization-opportunities-243412

Google AdWords to break up tablet & desktop and enable a mobile base bid

Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. Check out what this change could mean to your PPC.

http://searchengineland.com/google-adwords-break-tablet-desktop-enable-mobile-base-bid-250214

The Yahoo! Bing Network

Google Adwords has become a very competitive place for online businesses to spend their advertising dollars.

So why not try a slightly less competitive, cheaper and friendlier network: The Yahoo! Bing Network. This article will you get started and get sales results far more quickly.

https://www.shopify.co.uk/guides/make-your-first-ecommerce-sale/yahoo-bing-network

Once you have all your good quality leads now is the time to make the most of these valuable contacts and put into a targeted autoresponder.

arpReach is the affordable, automated email marketing tool chosen by thousands of online businesses. With No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable !

Discover how it will help your business grow at http://arpreach.com/features