This week we are featuring advice from fellow digital marketing experts on understanding paid advertising and how to make it more profitable.
We start with the basics of what PPC is and understanding its many terms.
We then look at strategies to improve lead quality and how your approach should change across different audiences.
Finally, some up-to-date industry info on Google Adwords changes that could effect your advertising.
So let’s dive in and start with the basics…
What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing
If you already know that you want to use PPC to market your business, but aren’t sure where to start, then give this post a read !
A Glossary of Pay Per Click Terms
Understanding pay per click terminology can help you know what you’re paying for and what you’re getting in the PPC world, Peter Kent talks us through all the terms that you need to know.
http://www.dummies.com/how-to/content/a-glossary-of-pay-per-click-terms.html
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
Andy Beohar provides nine proven strategies to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.
http://blog.hubspot.com/marketing/9-strategies-to-improve-lead-quality-b2b-ppc-campaigns
How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads. A useful insight that could make your paid advertising more effective!
Google AdWords to break up tablet & desktop and enable a mobile base bid
Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. Check out what this change could mean to your PPC.
http://searchengineland.com/google-adwords-break-tablet-desktop-enable-mobile-base-bid-250214
The Yahoo! Bing Network
Google Adwords has become a very competitive place for online businesses to spend their advertising dollars.
So why not try a slightly less competitive, cheaper and friendlier network: The Yahoo! Bing Network. This article will you get started and get sales results far more quickly.
https://www.shopify.co.uk/guides/make-your-first-ecommerce-sale/yahoo-bing-network
Once you have all your good quality leads now is the time to make the most of these valuable contacts and put into a targeted autoresponder.
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