There are lots of resources online for driving traffic to your website. But once you have generated all that great traffic the next stage is to offer an easy and clear user experience to convert those valuable leads.
Here we go through some top tips to creating the perfect website structure to help your online conversion.
How to Create a Site Structure That Will Enhance SEO
The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves search excellence and great user experience.
https://blog.kissmetrics.com/site-structure-enhance-seo/
20 steps to the perfect website layout
These 20 steps cover not only design aspects such as landing page design but also general workflow issues that will help improve your user experience massively!
http://www.creativebloq.com/web-design/steps-perfect-website-layout-812625
How to Design a Site Structure Visitors AND Search Engines Love
Websites are usually organized around a single homepage, which then links to subpages. Kind of like a tree, with many smaller branches, and sub-branches attached to those, right? Or, you know, a hierarchy.
A hierarchical architecture of this form focuses on the organization and structure of content in a manner in which a user can navigate through it intuitively. Such architecture can range from a simple brochure-like site, all the way to a complex information system.
As a marketer, you have a tremendous amount of opportunity to impact how easily and quickly visitors reach your intended goal. There are many ways marketers can influence that outcome by identifying and defining visitor goals and expectations up front, and then organizing your site’s content areas around those goals and expectations.
8 Basic Design Tips for New Websites
Thinking about designing a new website, or even redesigning a site you already have? Here are some basic design strategies to keep in mind for higher engagement and usability.
http://www.addthis.com/blog/2014/10/24/8-basic-design-tips-for-new-websites
10 Tips That Can Drastically Improve Your Website’s User Experience
In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. If you’re one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
http://blog.hubspot.com/marketing/improve-your-websites-user-experience
Now that you have all your TOP TIPS on improving your website structure, its time to put these into action and get your emails driving traffic to your site.
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