Mutual Advantage Ltd, web marketing and ecommerce experts based in Suffolk UK, are delighted to announce their acquisition of arpReach from ECom24 Ltd.
arpReach, the innovative email marketing and contact management software, is set to become more than a regular list management tool. Used by businesses of all sizes to communicate with their own markets in a more relevant manner, the software tracks detailed results to generate market intelligence. This new chapter in the product’s history is set to transform how businesses use their data to reach prospects and customers to generate more sales.
The acquisition completed on 1st February. The new management team will consult with the existing arpReach clients to gain a comprehensive understanding of their needs to be incorporated into the new product development roadmap.
Kevin Polley, Managing Director of Mutual Advantage, who has been an avid user of the software since 2001, says ‘arpReach is an astonishing piece of software. The solid platform that ECom24 Ltd developed during the last 14 years combined with our own marketing and development expertise will create a much more powerful business tool. We will work closely with clients to involve them in our future product development plans. Current arrangements for support and installation will remain in place.’
Neil Morgan, the original developer of arpReach and Director of ECom24 Ltd., comments ‘After spending 14 years developing a world class product, I will remain involved in a consultancy capacity and look forward to playing a part in some exciting new areas. I’m fully confident that Kevin and the team at Mutual Advantage are the right people to take arpReach to the next level. It’s a win, win, win for everyone.’
