Global experts advise on building your email database and converting your new contacts

Email MarketingContrary to some reports, email marketing is by no means dead, in fact it’s absolutely thriving!

Follow the advice below and you will reap the rewards.

With advice on how to build your database, effectively segment and then some top tips on email subject lines to help your conversion, it’s must read for all email marketers!


Building a quality email marketing

A quality in-house email-marketing list is essential if you contact customers via email. But how do you put such a list together? Tim Watson of Zettasphere outlines the steps to take when building an email marketing list.


Build An Email List

One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care.

Fortunately, there are a number of simple and effective ways of creating an email list, including traditional online and offline tactics, as well as emerging strategies, such as paid search, direct mail, events and special offers.

See more on the following blog post…


How to Segment Email Lists for More Opens, Click-Throughs and Conversions

What makes email marketing so powerful? Some say that the secret sauce is list segmentation—the practice of dividing your email list into groups based on characteristics like interests and demographics.

Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. And when you do it right, the payoff can be huge. Joe Stych talks us through how to do this.


5 Tips for Writing an Absolutely Irresistible Email Subject Line

Enticing your audience to engage with your marketing content is a common struggle, especially when it comes to email marketing. After all, an email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of delete it, you need to give your email’s subject line an edge.

The following contains top tips to get your emails opened !


Once you have all of this in place the next step is to choose a provider to deliver your emails.

arpReach is the affordable, automated email marketing tool chosen by thousands of online businesses. With No monthly fee, No per-message charges and No fee rises as your list grows. arpReach makes your email marketing targeted, automated and more profitable !


Discover how it will help your business grow at

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