The #V2 Pilot Program

why #v2

After lots of development work, testing and chats with lots of arpReach users, it’s time to tell you about the #V2 Pilot Program which so many of you have been looking forward to.

For the next few days only, the door the self-hosted version of the #V2 software is open.

I’m not going to go into all of the improvements that #V2 has in this post but if you need to see the changelog for yourself, apply below and I will get it to you before we chat.

The short version is there are 46 new features or improvements (including PHP7 compatibility and Feedback Loop Processing), 54 Fixes and 11 updates. Suffice to say the testing process has been time-consuming taking way longer than I imagined it would take.

A few quick answers for common questions to start

The answer to “does it do multi-threading …?” is no.

The answer to “does it have drag and drop …?” is no.

The answer to “has it radically changed …?” is no. Everything will be very familiar

The answer to “is it easier to use?” is … some bits yes.  The automatic HTML conversion to text for multi-part is nice

The answer to “can and will things still be improved?” will always be Yes.   That’s why you have this chance to learn about and if you choose, become a part of the Pilot License Program.

How will the #V2 Pilot Program work?

After lots of conversations with existing customers it’s going to be impossible to please everyone but that’s the same for any product or service.

For the #V2 pilot license holders I’ve tried to achieve a happy balance between the needs of a software company in today’s economic climate and the original concept, which was to offer a self-hosted autoresponder solution for a one-time payment plus an optional fee for additional software updates.

What did I learn talking with people like you?

The two main reasons people have said they bought the software are:

  1. to control their own data on their own servers and
  2. to avoid ever increasing costs as their contact list grows

The two main reasons people have said they were frustrated with arpReach are:

  1. the slow speed of development and bug fixes
  2. the time it took for support issues to get resolved

It feels like there are three main types of people who want to use arpReach:

  1. People on a tight budget who don’t want to pay monthly for support & updates and use shared hosting
  2. People who are happy to pay monthly for a reliable dedicated hosted service with good email delivery rates
  3. People who need to or are happy managing their own dedicated secure servers to have greater control their own data for compliance.

Enter. The #V2 Pilot Program as a solution.

The First thing to say is, by popular demand:

This a time limited offer for the self-hosted version of the #V2 software.  It is only available through, This Pilot License Program.

What to expect in the #V2 pilot program

#V2 is about taking the best bits of the past and starting again. In more ways than one.

Please take your time to read through this page to understand what this offer is and decide if it’s right for you.

Think of what you are about to read as me trying to explain how and why The Pilot License Program has been structured as it is, and not a sales pitch.

If you really need or want to upgrade arpReach (arpR) and run #V2 on your own servers and take advantage of PHP7, I really want to help you.  We both know that arpR is a powerful beast and having a capable server and DNS admins who actually know what they are doing has been key to your success.

Starting over with people with passion

One of the main goals of the #V2 pilot program is to build a small community of like-minded email marketing professionals who want the #V2 software and their business to be the best it can be.

The original and earlier users bought the original software for many reasons and the first part of the #V2 pilot program holds the spirit of the ‘buy once, use forever’ concept and then enhances it.

What was missing in the early days was a place for a community to get together and help each other.  A place to learn what was going on, a place to help each other forge a future and nurture business relationships.  A place where the original developer could keep us updated on progress and plans.

Those in the Pilot Program will have access to a private, professional, open workspace where we can all help each other. While I can’t be in there 24 hours a day I will be in there daily and so can the official resellers.

But what about the software download?

For a time limited period ‘#V2’ will be available with a personal, non-transferable, use based license for a single domain name or sub-domain, for a single non-refundable payment.

That payment will then entitle the license holder to use that specific software release for as long as they want (if a server module or third-party service changes and #V2 stops working there is no guarantee it will be fixed without further cost – there’s an explanation below).

To simplify what this #V2 “lifetime concept” or “pay once” license means, is;

for one, one-time payment, you get the right to use this “specific software release” with one domain (or sub-domain) on one server.   It’s important to be up-front and clarify that this “lifetime concept” / “pay once” license does not entitle you to future software updates or improvements.

If it stops working if something changes on your server in the future and you want to get your pilot release of the software updated/working, you will need to make an additional payment(s).  (We’ll cover what those are and why in a while.)

What bug fixes and updates are included

First and foremost, I’ve been using the #V2 specific release we’ll be starting with and you’ll be getting access to, as an autoresponder on live production servers of mine and some clients for over three months.

I’ve been running multiple campaigns with 70K contacts, triggering actions daily. Clients using #V2 are all positive about it and #V2 is working well for one license with over a million contacts.

I know #V2 is ready and does all of the basic and semi advanced things we expect.

But, that said, I doubt there are many people who use all of the software’s advanced capabilities.  I know some of you who do use advanced and custom functions, but none of you use all of them (yet).  Even I don’t, yet.

It’s quite likely (almost certain actually) that at least a couple of you will discover a ‘quirk’ or even a real bug thanks to your creative natures.   Trying to harness all of that power you know is under the hood might sometimes produce something unexpected.  Report it and it will get fixed.

How long for?

For the Pilot Program I am committing to a *three month* period to fix the bugs that #V2 pilot users identify during the Pilot.

The first 2 months of the Pilot will be focused on stabilizing the initial pilot release (this way those who *buy once* will *know* what they have to work with for the single payment they make.)

I’ve already got a few minor improvements from me using #V2 for different projects and feedback from clients that are now in development or testing. These will be included in the Pilot Program release but this is where realistic expectations come into their own.

#V2 Pilot License software is available for a single non-refundable payment.  As part of the Pilot Program, so you can test before you update your live server,  I will be setting up a #V2 installation, for one of your sub-domains, on my server. (* limits apply)

This gives you the ability to test all #V2 functionality on a stable platform so you can prepare for updating an existing installation or choosing the start again option.

This shared facility is for you to test the functionality of #V2 in a stable server environment and build your confidence in its capabilities and test new things. It’s not meant to be a production autoresponder solution although it could be – and thinking ahead it may be helpful to keep your ‘dev’ installation in place for you to test any fixes.

The #V2 software, with any fixes, will be released for installation on your own server after the 2 months stabilisation period. Doing this gives us all confidence that any ‘new’ issues that might crop up on other servers are probably server module related and a server admin needs to implement a fix. It should only be a rare event that forces compatibility changes.

It’s quite likely (almost certain even) that at least a couple of you will have ideas for improvements. You may have even dreamed the software could do … During the first two month period no new user requested features will be added.

What about further development and improvement?

Everybody would like everything for nothing with lifetime updates and access included. The facts though indicate that business model is not sustainable.

What I’m offering with the Pilot program is something different.

After 3 months the pilot #V2 license holders will have the opportunity to ‘join up’ and pay a monthly fee for further updates and improvements. You could think of it like being a member of a ‘development club’.

#V2 does 97% (or more) of what most people want or expect an autoresponder to do.

For the 20% or so of you who understand that arpR has always been an amazing ‘data management and processing’ tool, that just happened to have autoresponder capabilities which was really the bonus, or that things happen and anything could be improved, I’d like to introduce ‘the club’.

Bug fix patches for a current release will be released monthly to those who are ‘fully paid up’ ‘club members’ for that particular release.

It could be that some #V2 Pilot License holders want to help speed up development of something special for their needs that indirectly benefits other license holders.  The thing is that #V2 will keep getting better and the value of this license will increase.

If someone misses a monthly payment they will need to catch up with their ‘due payments’ to get the latest release. It simply won’t be fair to those who continue to show their commitment, support and drive to other club members and resellers who contribute to making improvements.

As a break from ‘the norm’

what I’m also going to do after the Pilot program is increase the price of a #V2 license every month by the same amount the ‘club members’ pay, for at least 12 months. This time next year, if a #V2 self hosted license is available again it will cost more than now.

I’m really looking forward to using #V2 more myself and discovering how you want to use it.

There are things I want to improve but as I said earlier, for the first 2 months I’d prefer not to have any discussions about what might get added in the future. We need to focus on the ‘what we have now’, not ‘what we could have later’. I’m looking forward to discovering how you want to use it though.

I’d like for the #V2 Pilot community to decide on the next improvement(s) they most want and work with me to test and introduce. If there are lots of suggestions then preference will be shown to improvements that improve security, GDPR and ePrivacy compliance.

Some of the previously requested improvements require changes that could cause an adverse affect on other functions or capabilities. Again I need to be realistic and open and ask you to accept that there have to be limits on what can be improved and the speed those improvements can be tested and rolled out.

My aim is that any future updates which include improvements will be released quarterly. I may be being too cautious in not offering 12 months support and updates but in choosing the 3 month timescale I’m hoping it will drive forward development because we all expect more because there is some accountability we will all be part of.

Any bonuses or extras?

Apart from limited access to me, my brain and what I know, no. 😉

For the 3 month pilot program I’m going to hold bi-weekly training webinars to help #V2 users get the best results possible from using the software and with their delivery and conversions.  People pay a minimum of 5K a month to have me help them get high delivery rates, opens and clicks.

I’ll also be there to help the Pilots get to grips with:

  • the new auto-broadcast, resend to non-opens or clickers functions.
  • How to configure IP address to location data so you know where your contacts are.
  • How to use the new “Nested Variables” to build on your new location data.    Create one message template that includes multiple paragraphs based on location.
  • How to use #V2 to ask for permissions and questions and deal with compliance issues.

After the three months I’ll still be doing training webinars, some will be free and some of the very advanced training will be paid, I’ll make sure that Pilots get a discount on any of the paid training.  How much I can’t say because I don’t know what the training will be about or how much time I’ll have spare.

I don’t want you to think these will be just basic training webbies, although I’ll do them if that’s what you want. Let’s just say that normally during most of my webbies I share a few nuggets.

I don’t want anyone in the pilot to have false expectations.

Rather than accept 100’s of people only to upset a few who buy into hype, I really want to work with 10 – 20 people who all know and understand this opportunity and all want #V2 to be the best it can be.

I’d like those who join the #V2 Pilot Program to be able to contribute and be active in a small community of enthusiastic professionals with realistic expectations.

It could be that the #V2 pilot users find that #V2 doesn’t have any bugs. I doubt it but I can live in hope. Either way I still need to put in place and create better documentation and training material.  I need to allow time for that if you don’t already know your way around.

When is a bug not a bug?

If you join the pilot, find something doesn’t work, report it. If we can replicate it and confirm it is a real bug we’ll get on to squashing it but I ask you accept that it might be difficult to:

a) find,
b) fix,
c) fix without breaking something else.
It could even be
d) we’ll ask you to accept that sometimes a bug just can not be fixed (or is not currently viable to fix) and a work around is all that is possible.
(thinking about it there may be an e) it is a bug of a bug, we can’t fix it and there is no work around. In that case it can go on the list for #V3.

What about quick fixes or patches?

So we can get fixes and patches released quickly for the bits we can change I’ll be asking everyone involved in the pilot to submit good quality help requests.

Things like including the process or the list of things we need to follow to replicate what you experience are essential. Understanding what we both need helps us help each other.

My team and I will keep you informed of progress.  If we need to ask you more questions, find out something or test something we will.

Important notes:

While I’m thinking of them,

It will be possible to upgrade an existing arpReach V1.x installation to #V2.

It will be possible to move the DB from the test server facility to your own server when that time comes and if required.

The release on the test server will be the *specific software release* you’ll be ordering and be able to instal on your server.

Pilot Server Access

There are some limitations that need to be in place to protect my servers and those who are using #V2.

Any very experienced email marketer will know why running a very tight ship is essential to manage sending IP addresses and reputation and key to their success. One bad apple …

  • I’ll be manually installing and setting up all that is needed to send emails by SMTP. No pilot will be allowed to use the server’s sendmail functions.

This is to protect the server IP. During the third month of the pilot we can start working with those of you with high performance server admins to look at optimization.

  • I will open each Pilot up their own unique, high delivery SMTP account and configure it to work with #V2. Sending 5,000 emails a month is included for the 3 month Pilot program.

* You’ll have the option to ‘borrow’ one of the smart SMTP accounts or open your own.

This is no ordinary SMTP service. It is not ‘one of the usual suspects’ and I tested more than a handful before building a relationship up with these people that helps us all.

The reason this SMTP service maintains a high delivery rate with all of the major emailers like Gmail & Outlook etc is they have minimum requirements and expectations. They ‘pre-check’ each sender and each email you send. Working with them will increase your domain ‘trust score’ as you meet your ‘expected behaviors’.

I can’t stress enough how important this type of SMTP account could be for you. I can only offer you this type of account as part of the Pilot program because I worked with these people.

These types of smart SMTP account are really meant for the server, not individual accounts. They are normally used to build and protect the reputation of whole servers and networks, as well as giving you additional insights for email reporting.

As a Pilot you get to use one of these unique SMTP accounts. The unique sender reputation you build, that is tied to that account, you can use anywhere, if it’s registered to you and you’re not borrowing one of mine.

I have stockpiled 25 of these accounts. Unfortunately new accounts like these will not be available any more after July. The company will never make them available again after. That means the doors to the Pilot program must shut on 31st July.

Each Pilot account *must* have one of these smart SMTP accounts for the three months. A smart SMTP account is included.

What about choice?

Your only real choice is do you want to ‘use’ one of my accounts and hand it back in three months or open your own and build a new high value reputation from day one?

BTW You can scale these smart SMTP accounts up to send millions of emails per day and you pay per K for what you send. It just takes time and personal verification to get your trust score to a point where filters can be relaxed.

You can also use your existing SMTP accounts during the pilot if you want but your ‘pilot hosting account’ must have the unique, high delivery SMTP account as a safeguard. Let me know what DNS changes need to be made and I’ll add them.

I’m happy to discuss people’s actual needs and accommodate as much as possible on a case by case basis on entry into the Pilot program but the basic server and sending limitations include:

  1. either,
    1a. All importing is banned and there is an initial contact limit of 800, or
    1b. You can test importing of CSV’s but the contact limit is 100 – If you have undeniable proof you have the legal right to send emails to a list, I can be flexible.
  2. Sendmail is disabled on my servers and all email is sent via a unique SMTP account we will set up (non negotiable)
  3. There is a 300 daily limit and a 5000 monthly limit for the number of emails you can send.

These volumes allow for testing the basics all work, setting up test sequences and all the other fun stuff.

The 300 a day limit ‘start volume’ for any new sender is a requirement. If you need to send emails to 100,000 people you’ll still start with a 300 a day limit.  It is only a starting point.

Maybe because of data legislation changes or public perceptions you want to set up new forms to record when you got permissions. I can tell you it certainly helps you get more messages read and clicks if people are expecting you to send something.

Remember, the unique SMTP account we set up for you has a neutral reputation which gives you good email deliverability from day one. These restrictions are to prevent IP abuse for the server which would have a negative impact on all of the sub-domains that use it. Hopefully you’ll be sending 1000’s of emails a day, the Pilot program will let you grow.

How do I join the pilot program?

Assuming the above seems sensible, fair, reasonable and you want to move forward the next question would most likely be cost.

#V2 is already very capable professional and mature software. If anything, it needs things removed to throttle back the power it has under the hood. Just last week for example, by accident, for about 7 or 8 minutes I was sending 150 emails per second and Gmail accepted them all (the 43.3% open rate didn’t hurt and the 12.9% CTR was nice).

#V2 is about more than wanting to send 1000’s of emails and calling it email marketing. #V2 is about being able to collect, use and refine what you know about people to send them the message that helps them (and you) most.

It’s also worth a mention that you can create and add your own custom functions to extend #V2 capabilities if you don’t want to wait for us to create one for you.

Initially #V2 will be $987 (+ VAT within the EU) for a single, personal, non-transferable, single domain license.

(A couple of the die-hard advocates suggested 5K would be ‘about right’. They are not in the ‘IM’ space though. Another suggested 10K and 1-2K a month support/updates and all of them know there are cheaper ‘alternatives’, but this software does one or more things the others don’t do or does it better (and yes, other software does things my software doesn’t).)


Payment will be in two parts.

  • 1st) $100 via PayPal to secure your place in the pilot program and for me to schedule a call with you.
  • 2nd) The balance payment to be made via bank transfer before the software is released to you.

As a professional existing user of arpReach with a dedicated server, you already know the amount of work involved in setting up an installation. I’ll be personally hands on for this so it makes sense for me to talk with you about your production server environment, business needs and how you’re using arpReach.

The balance by bank transfer: Call me old fashioned but I like to know the people I do business with. Once we’ve spoken I can raise an invoice with the account details so you can pay by direct transfer. There are no card payment options.

  • There is no free upgrade option to #V2. However; If you have bought or paid for the renewal of your arpReach license within the last 9 months, the amount you have paid can be discounted from the cost of #V2 (which is another reason why we need to talk so I can raise the correct value invoice).
  • If you want to change the domain in the future the cost will be $55
  • After three months the monthly cost for software updates and additional training/webinars (‘the club’) will be $35, paid via Paypal subscription (my advanced training/special webinars are not included).
  • At the moment I’m not releasing the software to anyone to protect it from abuse.

If you need clarification on any point or have question not covered please ask.

To become a Pilot License holder
Click here to make your initial payment

To recap

For the one-time payment, You get:

  • Me setting up a hosted account, installing and configuring #V2 software to send upto 5,000 emails a month using the unique SMTP account (which you can borrow or order your own).
  • To test #V2 before you download the software to use on your own server.
  • The next three months improvements and software updates
  • An option to download future improvements and updates.
  • Training and update webinars
  • Access to a private ‘club hub’ which will be at the heart of development.

Please don’t forget that I have no control over the cut-off date for creating new SMTP accounts.

This offer ends at midnite Sunday 29th July, 2018 BST
There can be no exceptions and a favour is not possible.

Click Here to Make your initial $100 payment here now.

To become a Pilot License holder
Click Here to make your initial $100 payment

Why #V2

why #v2

We all know how valuable email marketing is and how stable arpReach is. It’s been the backbone for some of the biggest names in internet marketing and other groups for years.

Sure, it doesn’t have the drag and drop ‘ease’ of other popular autoresponder services but it has always had the power and capability to let you do pretty much anything that other services have only recently started introducing.  You just needed to learn how to do the ‘smart’ things. But even if you didn’t, it always sends out your emails.

In many respects, arpReach was and still is too good for its own good. It simply works and keeps working.

It filled (and still fills) an important hole in self-hosted email marketing software options. And it’s why smart marketers and business owners still buy arpReach V1 licenses today and will do for many more tomorrows.

Things Change!

When I look back at it, the early ARP3 and arpReach adopters have had an amazing return on their investment with the original developer and owner.

When I took over at the helm and breathed new life into arpReach that value increased further as I added new API’s which allowed you to hook-up with third-party services like Zapier and page or form builders simply  (Not to mention all of the other improvements and fixes.).

Not that you always need to use API’s for these services. arpReach has always given you the ability to create unlimited ‘HTML forms’ which you can also ‘drop-in’ to those page builders to capture your leads.

Likewise, coders and programmers who understood and understand the flexibility that arpReach gives them have always been able to create custom functions and trigger them using CURL.

Put in simple terms, that means you can make arpReach do clever things automatically. Both with and to your website.

For all the good stuff though, there has been a downside to the strengths of arpReach and the early adopters’ good fortune. That is …

The speed of introducing even more improvements has been painfully slow.

The main reason for that can’t be ignored. The buy once, lifetime everything payment model does not allow for sustainable ongoing development and introducing improvements.  Why?

Technology Changes!

The software that runs the servers, that any online business tool uses, (not just arpReach,) is continually being updated to cope with changes to the wider internet, web and mobile infrastructure and the way it gets used, plus its ever-growing adoption.

Software updates are the bain of modern life.

I can’t tell you how many people moan to me about Windows 10 updates and the amount of time it takes. I put off updating for as long as possible. I remember when it was Windows 98SE. (It was SOOOO much quicker than 10).

Even my Kids are affected by technology changes. Their world collapsed when SnapChat rolled out a new update that “changed everything”.

My eldest girl’s words were: “Everyone is complaining. It’s all different. *kdhyjdhpl* has moved. I can’t do *syufjem8kl* anymore. Why did they have to change everything?” She’s 13.

sidenote:  (*kdhyjdhpl* and *syufjem8kl* are obviously not real names of real functions that do things.  Kids (or Snapchat) use totally different language and terms. As I’m not a Snapchat user those ‘features’ sounded unintelligible to me. But there is a point …

I had to tell her gently …

Someone moved your cheese. I’m sorry but either deal with it or stop using it.” – (she went off and searched Google for “who moved my cheese summary?”. She’s a smart 13 🙂

All software has a shelf life.

Just like Microsoft introduced and ended the lifecycle of it’s “Windows 98” ‘software version’ there have been ‘end of life’ notifications for lots of the PHP and MySQL server versions that arpReach has been able to use over the years.

PHP 7 is the current version lots of servers are being updated automatically to use.  And to give arpReach the capability to work with it and use the improvements PHP7 offers, we’ve also had to change the framework that arpReach uses.

I’m not going to get ‘technical’ but I’d like give you a little background context.

A framework is another ‘type’ of software. Think of it as the ‘thing’ (or scaffolding) that allows the dashboard you login to, to talk to the server functions/features you use.

Functions can do or trigger things called ‘actions’. They can also record the result and update your database. like who was sent which email, when and if they opened it or clicked a link.

Once ‘it’ does the important functions and actions stuff you need, you can make it look pretty and simpler to use with ‘skins’ or templates.

PHP7 doesn’t have or use all of the same ‘functions’ earlier versions of PHP do.  This means lots of changes had to be made to arpReach which make ‘it’ something new which currently looks like arpReach, but isn’t.

It’s taken lots more time than I’d hoped to get to this stage but all things considered, “#V2” is ready to take shape, change, and become something more than and different to arpReach.

Heres just one of the new features available in #V2.  The ability to simply resend to contacts who didn’t open your last (or any) broadcast or click links or any combination of any of the new available options.

resend to non openers and clickers

#V2 will soon be available for a small group of pilot users, as a hosted service, with different licensing to arpReach.

In the next update, I’ll share more details about what else you can look forward to.

kevins signature



Kevin Polley

Good leads come once in a Blue Moon

Hi there and thanks for showing your interest in generating and capturing leads.

If you are reading this, then its still a blue moon.  🙂  The magic is still flowing.  Things keep on changing and it’s all good.

This is really one man ripping up the rule book for two days and doing ‘it’ all manually.  (This page has changed 8 times (at the time of writing) as I get more feedback)

What is Lead Capture Tools? Is it arpReach version 2?

In its own right “Lead Capture Tools” is a proven, battle-tested SaaS that is being used to improve the email marketing results and returns of a few 1000 business owners and companies.

It does this by making it easy to add eye-catching and attention-grabbing lead gen forms on any site or framework.  Not just WordPress which it has a plugin for.  (For the old school; you can add a line of code to a page and it works for the domain. Yes you can include or exclude pages & cats etc.)

It has a clean simple to use ‘out of the box’ dashboard feel but once you’ve got your head around the basics you can start to explore how to use the split test and campaign features with reporting.

If you already use something like ThriveLeads then you probably don’t need Lead Capture Tools but, in my mind, it’s always good not to have all of your eggs in one basket.

Think of it as a Module for #v2, which I’ll cover in a while.

I look at it as a component part of an email marketing machine.  A machine that creates the power to drive your business forward for the next few years.  Maybe even longer.  Who really knows?  Plug n play right?

I could wax lyrical about all of the benefits it will give your business like ‘drag and drop design’, 100’s of templates to get you going, increase conversions with built-in split-testing.  All of that and lots more.

You can also do all the fancy stuff like running campaigns, but like any tool, it’s going to take a bit of time to learn the basics and discover it’s full potential so you get the best long-term results from using it.

(I’ll get to #v2 in a minute – I know from the feeback I’ve been reading lots of you want an update, so please keep reading)

Lead Capture Tools gives you affordable versatility.

A collection of 4 easy to use tools that make it easier for you to get leads into any, autoresponder, in different ways, from different platforms, including by sharing links to your favorite sites 😉

Click here to see what Lead Capture Tools is and how it will help you


(we’re in to #v2 update from here)

100’s of arpReach users said that drag and drop form design and making arpReach forms easier to implement was high on their list of wants.

When I looked at what was involved in improving and developing a lead collection module like this as a part of arpReach, it quickly became apparent that Lead Capture Tools was the cheapest way to ‘give’ arpReach users what they wanted now.

Big Secret: I’m not the developer of Lead Capture Tools.  Another team, who are passionate about what they do, provide ongoing development, improvements and technical support.   I am licensing a solid solution that does the job really well because there aren’t many people that want to pay ‘that much’ for a server powerful enough to run it.

The reality is that todays digital economy is based on monthly recurring billing.  For everything.

We are spolit for choice on how we mix an match our monthly ‘packages’.  A bit to Amazon, a bit to NetFlix.  A bit to the phone provider, a bit to connect to the web.  I even discovered a company who would sign me up for a monthly delivery subscription for toilet rolls.  Genius!

(brace yourself – oh … you already are)

#V2 is going to be monthly billing.  It’s also going to be a hosted service.

But :0

I’ve tried very hard to find a viable way to keep arpReach available as a downloadable software but the “buy once, use forever” model simply does not allow for what I call ‘progressive development’ of any software.

More importantly email delivery requirements have changed.

And I’m not just talking about the technical requirements or dealing with spam filters or hosting companies that just update a server without telling the customers.  That was (or is still) hard enough for some arpReach users and hosts to get right.

Dealing with all of the moving pieces for some of my clients really shifted my focus back to core requirements.

In combination with how readers of our emails deal with what they read and what they get sent, “A R P” has always given its userbase such a massive advantage because, on the right type and kind of server, the power and capability to automate the most complex funnels imaginable has always been possible.  If only you had the time … right?  (.. I live there too 🙂 )

But. But. 

If you have a #v1 license you’ll still be able to use #V1 on your own servers.

There may still be a few very minor updates for #V1 but my main focus for ongoing improvements and development will be #V2 which is whatever “A R P” grows up to become over the coming months.  #V2 will include Bootcamp which I’ll get to in a moment.

WTF Where did that come from?

What’s new?  What changed?

Testing is good.  Re-testing is required.

Tl;dr You’ll get better results longer term if you start again in the right way.  There’s an important term now in messaging.  Reputation

Those of you who know me well know that I take my researching seriously.  I like to go deep, find the root source, the common denominators and follow the money.

In the last 18 months, we’ve all seen that everything has changed.

In the “new world” of tomorrows email marketing,  even with a quick high-level look down, we can all see we have a little “set-up work” to do.  Or we need to make some minor readjustments before we can …

(wait for it ….) constantly and consistently reap the financial rewards of automating sales processes or funnels safely.

More importantly, to me, that means as business owners we should want a higher degree of certainty than ‘average’ or ‘ok’.

Back to the basics?

If you pay $3000 a month for a server that makes you $4K, it’s the same percentage $ increase as paying $300 a month for a service that makes you $400

Now.  Take a deep breath.

How much more seriously would you have (or want) to take your email messaging if it cost you $1 to send 1 email.  What would your priorities be?

Would one of them be to make sure you were sending to a real person with a reasonable interest and capability of paying for something?

Might your next question be, will the person get the message I send when you realize you are paying ‘to send’ not be delivered?

Interesting thought yes?

Bootcamp.  Seriously?

In my drive to improve arpReach what I’ve noticed as well are peoples perceptions of what good email marketing is and what they think is acceptable.

I can’t help but notice so many autoresponder users (not just arpReach) getting it so badly wrong and crippling their potential.  And it’s not always their fault.

I see the effects of people taking action after reading free out-dated and downright bad “how to make your gazillions overnight ” email marketing ‘guides’.

I’m not going to say this will please everybody but a #V2 Bootcamp account has a maximum capacity of 100 unique email addresses.


Yes.  But you can increase your contacts as your positive reputation grows.

And best practice, which by the way gives you the best results for your $1 per email to send, requires confirmation from your contacts that you are allowed to send them an email or 5.

That’s why I’m also going through Bootcamp ahead of the first small group of people who get access to #V2.  It’s essential that #V2 starts small and I want to make sure as many of the pain points are removed or as minimized as possible.  Most processes can be improved as you’ll see on the inside.

Bootcamp is getting everybody back to basics and on the same page.

It will cover the back story so you know what to avoid at all costs.

Why thinking about a few specific things before you invite your first contact and spend a $1 on them could mean you are happy to spend $2

Experienced marketers have seen the changes coming.  Now they can start to do something about it and get into a better space.  Running a successful business with email-marketing in your mix will mean having to do testing to deal with change and integrate new systems and policies.

I think the simplest way I can put it is #V2 is as much about building a community to help business owners get measurable results and grow naturally at the pace that’s right for them as it is about automating arpReach.  One can’t happen without the other.

So … Long story short.

Back to Lead Capture Tools

I had to reduce the number of people I can let in to Lead Capture Tools because I have to manually authorize every order and I’m bringing online a #V2 server.  I also want to be on hand to help those of you who will grab a deal when you see it so I can only accept 25 23 19 people in now.

Those of you who order Lead Capture Tools now will not be at a disadvantage when the #V2 doors open.  I’m not promising but I may reach out to active LeadTool users to help me bed in #V2 accounts at a discount.

The Lead Capture Tools work great!  You can place your order and use this discount coupon on the checkout page.


You’ll get your emails for opening your account, your order confirmation, your payment confirmation from PayPal and your invoice.

But ….. I’ll personally be processing your orders as they come in.

Please understand that I will need to get some sleep during the 48-hour window.  If you place your order between 8PM and 12 AM or you don’t get your login details for Lead Capture Tools immediately, don’t panic, in this case, it will be normal.  And worth the wait 😉

Why I am offering such a massive discount and on what?

Lead Capture Tools has 3 monthly options, “start-up”, “pro” and “Growth”.

This blue-moon offer is only for the Growth Plan. (The other plans are still full price)

The Growth plan normally costs $137 per month (+ VAT if you’re in the EU)

Hopefully not to cheap to entice you in

The ‘bluemoon50‘ coupon
will give you the Lead Capture Tools Growth plan for around

$25 a month

That’s a saving today of at least $110 … per month for as long as you want to use the Lead Capture Tools.

So why really?


By inviting a small group of passionate people who want to do email marketing right and improve their lead capture and conversion processes, I get to see first hand how to help overcome any bottlenecks (technical and mental) I may have overlooked.

You get a bargain for a massively scalable tool and I get to discover what needs improving.  It’s a long-term win-win and worth every penny to both of us. And #V2 comes a step closer.

Click here See what Lead Capture Tools is and place your order . There is a 30 Day Money Back Guarantee

See you on the inside,

kevins signature