Content marketing is essentially seeing content as an asset to reach engage and convert customers.
Sound easy ? According to Altimeter
“70% of marketers lack a consistent or integrated content strategy.”
So today we’re here to help that 70% stat. Below includes advice that we have gathered from fellow content experts to help you understand content marketing and make the most of this powerful marketing opportunity.
Content marketing
Content marketing has become a core business activity. For small businesses, posting useful content online offers a powerful way to engage with customers.
Find out more from Marketing Donut
http://www.marketingdonut.co.uk/online-marketing/content-marketing/content-marketing-overview
Content marketing strategy
Content marketing is essential to modern marketing since its the fuel that powers all the core digital marketing channels from search, social and email marketing and it’s essential for increasing lead and sale conversion rates too.
But content marketing isn’t a hidden secret any longer, many businesses know they need to get it right, so competition is tough, really tough. A planned approach is essential to compete.
Click the link to find out how…
http://www.smartinsights.com/solution/content-marketing-strategy/
Advanced Content marketing guide
An extensive and detailed guide of advanced content marketing techniques.
This article is full of tactical, immediately actionable ideas that you can implement in your own business to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales.
https://www.quicksprout.com/the-advanced-guide-to-content-marketing/
Developing a Content Marketing Strategy
Looking to create a content marketing strategy? Then this article is the perfect place to start. But, before you dig in, there is one critical distinction you should understand: A content marketing strategy is NOT the same thing as a content strategy. Find out more…
http://contentmarketinginstitute.com/developing-a-strategy/
One of the biggest benefits of content marketing is being able to build an audience and the number one way to stay in touch with that audience is email.
So once you have built your audience you need an email solution that can segment and target effectively to make the most of this opportunity.
arpReach puts the customer profile at the centre of the database, meaning that you can really target your audience giving regular and relevant content to increase your conversion rate.
To find out more click the link below:
