arpReach Team

Welcome to Next Steps for May 2013! Next Steps is published at the beginning of each month. It reviews the previous month in the world of arpReach and lets you know what’s coming up this month.

– New platinum level released (with new affiliate commission)
– Version 1.2.002 released and in the hub
– Remote call event for software integration
– New service viability survey
– New version in May
– arpReach Standard – end of free installation

New platinum level released

We have added arpReach Platinum to our product portfolio. It is functionally the same as arpReach Gold. The difference is that its license allows for 10 separate installations (Gold is 5).

arpReach Platinum represents fantastic value for money. If you have ten websites and you want a separate autoresponder on each, arpReach Platinum gives this for just $59.50 per site and NO MONTHLY FEES!

Affiliates earn $148.75 per sale!

For affiliates, this means that you can now earn up to $148.75 commission per sale as this is commission paid for sales of arpReach Platinum.

Sign up here for the arpReach affiliate program and get an instant $25 signup bonus

New version released – 1.2.002

We released a new version of arpReach at the end of April with the following enhancements and fixes. You can always download the latest version from the arpReach hub.

– Can now sort contacts by number of subscriptions.
– After adding a contact, you can jump to “add subscription” screen.
– Fixed bug in importing contacts that affected Firefox users only.
– Fixed a bug in the action copy and copy/edit functionality.
– Enhanced the “remote call” event for software integration (see below).

Remote call event for integration with other software (Gold and Platinum only)

Techy alert – this one’s for programmers!

arpReach version 1.2.002 has enhanced “remote call” functionality which makes it easer for you to make things happen within arpReach from your own software.

Using Contacts / Actions, you can create any number of actions and call them from within your own code.

Example

You have created a membership site. When someone joins, you want your membership/ordering software to interact with arpReach to

– add the member to your arpreach contact list.
– tag the new contact as “member”.
– send the new contact a welcome email.
– add the new contact to the “members” autoresponder sequence.
– add the new contact to the “members” contact category.

Adding the new contact is as simple as getting your code to issue an http post to a subscription form as is already described in detail (with an example) in the “Posting HTTP Data” section of the arpReach user guide available from the hub.

For the other 4 things you want to happen, you simply need to create 4 actions in Contacts / Actions. Then you call those 4 actions from your code using a simple URL-based call:

http://yourdomain.com/a/a.php/actions/remote?access_key=xxxxx&email=whoever@domain.com&actions=1,2,3,4

(The above URL is one single line)

– get the access key from Setup / System Settings / System / Integration.

– the email address is the email address of the contact to be fed into the action.

– actions is a comma-separated list of action id numbers that you want to call. The actions list in Contacts / Actions has a column containing the ID numbers that can be used here.

From that one simple call from within your software, you can make arpReach run the 4 required actions on the new contact, and it’s securely protected by the access key (which you can change at any time).

Job done!

New service viability survey

Look out for announcements during May about two new services we’re considering offering to arpReach users. These services are designed to help you grow your subscriber list and to help cater for your needs as your list grows.

We need to know if there is a demand for these services so we will be asking you for your thoughts. We will post details here as they become available along with loads of information on these services.

New minor update in May

There will be one minor update in May where we will offer tighter integration with selected SMTP providers based on user feedback we have received. We will post more information here as it becomes available.

arpReach Standard – end of free installation (still available for Gold and Platinum)

From early May (date to be announced), free professional installation will be discontinued for arpReach Standard purchases. A $40 discount code will be available making the price an affordable $57. As always, free one-time installation will continue to be available for arpReach Gold and arpReach Platinum purchases while time allows for us to offer it free.

Click here to order now with free installation

That’s it for this month’s Next Steps.

Have a fantastic and profitable May!

Hey guys

Have you ever checked your follow-up message statistics to see which of them causes the most unsubscribes?

You might be surprised at the findings!

We just did a check on a sequence we run and here are the statistics for the 6 messages in the sequence.

Message #1 generates 15.5% of the unsubscribes
Message #2 generates 76.8% of the unsubscribes
Message #3 generates none of the unsubscribes
Message #4 generates 0.6% of the unsubscribes
Message #5 generates 0.6% of the unsubscribes
Message #6 generates 6.6% of the unsubscribes

It’s very interesting to see that message #2 generates so many more unsubscribes than the other messages. That message needs some SERIOUS work.

So look at your own statistics for your follow-up messages because it could actually be your content that is driving people away.

Now there’s a scary thought.

So how do you check your unsubscribe stats for an autoresponder in arpReach, broken down by message?

1. Go to the Autoresponder list by choosing Autoresponders / Show List from the menu.
2. Choose Reports from the Actions column.
3. Choose Unsubscriptions By Message from the report choices dropdown (top right).

And at the top left of the report screen, you will see the number of contacts in each status such as Active, Failed and Cancelled. If you do the following simple calculation, it will give you the percentage of all contacts who joined this list that eventually unsubscribed.

Cancelled / Total Subscriptions * 100

(Cancelled divided by Total Subscriptions multiplied by 100)

For our list, this works out at 8.9%.

Now, while that number doesn’t mean much on its own, we definitely want to drive that number in the downward direction.

We hope it helps!