Hey guys
Have you ever checked your follow-up message statistics to see which of them causes the most unsubscribes?
You might be surprised at the findings!
We just did a check on a sequence we run and here are the statistics for the 6 messages in the sequence.
Message #1 generates 15.5% of the unsubscribes
Message #2 generates 76.8% of the unsubscribes
Message #3 generates none of the unsubscribes
Message #4 generates 0.6% of the unsubscribes
Message #5 generates 0.6% of the unsubscribes
Message #6 generates 6.6% of the unsubscribes
It’s very interesting to see that message #2 generates so many more unsubscribes than the other messages. That message needs some SERIOUS work.
So look at your own statistics for your follow-up messages because it could actually be your content that is driving people away.
Now there’s a scary thought.
So how do you check your unsubscribe stats for an autoresponder in arpReach, broken down by message?
1. Go to the Autoresponder list by choosing Autoresponders / Show List from the menu.
2. Choose Reports from the Actions column.
3. Choose Unsubscriptions By Message from the report choices dropdown (top right).
And at the top left of the report screen, you will see the number of contacts in each status such as Active, Failed and Cancelled. If you do the following simple calculation, it will give you the percentage of all contacts who joined this list that eventually unsubscribed.
Cancelled / Total Subscriptions * 100
(Cancelled divided by Total Subscriptions multiplied by 100)
For our list, this works out at 8.9%.
Now, while that number doesn’t mean much on its own, we definitely want to drive that number in the downward direction.
We hope it helps!
